Archive for Tag 'Oohilove'

Lawsuit Filed Against Swoopo, OohILove, BidCactus, and Other Penny Auction Websites

April 3, 2011

A lawsuit was filed on February 11, 2011 against 6 major penny auction websites- Swoopo.com, OohILove.com, BidCactus.com, Quibids.com, Beezid.com, and BigDeal.com. You can view the lawsuit document here in PDF.

According to the document, these penny auction websites are violating US gambling laws.

“This action alleges that Defendants operate illegal Internet gambling websites, by permitting persons to play games of chance for money and/or make a wager upon the result of a game or contest.”

Also quoted from the lawsuit document-

Defendants conduct of charging consideration for the chance to win prizes (or something of value), violates all 50 state laws prohibiting unauthorized gambling.”

Currently, both Swoopo.com and OohILove.com (both owned and operated by Entertainment Shopping, INC) have shut down their websites. Although Swoopo claims it’s down due to technical issues. Swoopo also has another class action lawsuit filed against them in California, Hernandez v. Entertainment Shopping, Inc. The California lawsuit was filed March 21, 2011.

What do you think? Should penny auctions be considered illegal gambling?

http://pennyauctioninvestigator.s3.amazonaws.com/wp-content/uploads/2011/04/Illinois-PA-Lawsuit.pdf

OohILove Opens Its Closets to Women Bidders

September 15, 2010
Filed under: Oohilove

Penny auction sites are usually dominated by high-end male targeted electronics, gadgetry and tech. But for a girl looking for a penny of a deal, what’s she to do? OohILove is looking to tap into that very market by offering items specifically for that bargain savvy female looking for a good deal online.

Although other penny auction sites have already started opening up specific categories to cater their women bidders, OohILove has devoted their entire product portfolio to delivering only the sassiest products with the most competitive of prices.

OohILove has an impressive list of designer handbags, shoes, fashion accessories and gift cards in their catalogue, which is way more than the usual offerings of most other competing penny auction sites. But they aren’t satisfied with stopping there. OohILove is continuing to tap into other designer brands to auction off in their site. In their current catalogue, OohILove is already selling exemplary pieces from Prada, Tiffany, Botkier, Louis Vuitton, Gucci, Marc Jacobs, Alexander McQueen and others.

OohILove is already gaining a lot of press because of their efforts. With features in publications such as The Huffington Post and CosmoGirl, OohILove has already caught the eye of hundreds and thousands of online bargain hunters.

OohILove has seen a huge amount of growth over the past handful of months, offering a line of products that are hard to find in the usual penny auction site.

The founders of OohILove have managed to apply their skills in merchandizing and fashion to carve a piece of the penny auction market just for them. With the popularity of penny auction sites rising by the day, it looks like OohILove has managed to stay ahead of the curb by catering to a whole new market of women with a lot of cash to burn and their eyes set on fashion.

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